Running the Digital Branch by David Lee King

Author:David Lee King [King, David Lee]
Language: eng
Format: epub
Tags: Information Science
ISBN: 978-0-8389-9438-2
Publisher: American Library Association
Published: 2012-10-19T00:00:00+00:00

Other Social Media Tools

Other sites, like Foursquare and Google Plus, are handled by the digital services director for now. If the usage of those sites continues to grow, teams will be formed to manage those sites as well.

Meetings

We hold a number of meetings to keep everyone up to speed.

Creative Group

The creative group that I discussed above meets weekly. During the meeting, we talk about things like marketing goals and projects, upcoming promotions, and website problems and improvements. We also talk about social media and the intersection of marketing and promotion with community-building needs.

The goal is to tie these topics together into a cohesive marketing and digital branch plan that is recognizable in print, in the physical building, in the community, and on our digital branch.

These meetings are also where we regularly review the website, section by section, as described earlier. We make improvements where needed, consulting with staff in the process.

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